What is Ethical?

Published on May 30th, 2013 | by Tara Gould

What is Ethical Business?


Most definitions of ‘ethical business’ start with everyone else; the world; humanity itself.

We disagree.

It’s about one person. You.


Some explanations are full of acronyms, legislation, agendas, politics.

We disagree.

It’s simple.

Some people think it’s a new thing, a buzzword, a fad.

It’s not. It’s as old as the hills.

And it starts with you. You and the next customer you speak to. You and the next person you employ. You and the next decision you make. You and the way you see the world.

It’s more about what feels right than a rule book and a list of ‘should’s’ and ‘must’s’ and ‘must not’s’.

It’s more about gut reactions. It’s about working in line with your values  – and you don’t need an award to know you are an ethical business, you just need to believe in every single part of what you do.

At Ethical Business our definition of ‘ethical’ goes something like this:

Treat employees the way you would want to be treated.

Make things you are proud to make; not just because they are cheap and make money, but because you believe in them.

Be comfortable with every element of your supply chain.

Never ask others to do what you would never do: staff, customers, contractors, manufacturers.

Never allow any aspect of your process to damage or harm people or planet

And always do your best to not be ignorant.








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